February 23, 1999


There are still far too many hard-working parents who simply don't know that their children may be eligible for health insurance--and we have to reach them. I believe we have an obligation to use every tool we possess, every resource at our disposal to meet this challenge.

President Bill Clinton
February 23, 1999

Today at the White House, President Clinton and First Lady Hillary Rodham Clinton, joined by Governors Carper and Leavitt and Secretary Shalala, launched a nationwide "Insure Kids Now" campaign designed to enroll eligible but uninsured children in the new Children's Health Insurance Program (CHIP) and Medicaid. This campaign will engage a broad-based, bipartisan, public-private coalition to use a variety of means to educate and assist families in insuring their children.

CHILDREN'S HEALTH INSURANCE INITIATIVE. Studies show that children without health insurance are more likely to be sick as newborns, less likely to be immunized as preschoolers, and less likely to receive medical treatment when they are injured. As a result, the President and First Lady have made improving children's health a priority.

NEW NATIONWIDE "INSURE KIDS NOW" OUTREACH CAMPAIGN. For the first time, major TV and radio networks, corporations, health care organizations, religious groups, and other community-based organizations will join federal agencies in disseminating information about children's health insurance.

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